Alexandra Licata Marketing Director
Originally from Northern Virginia, Ally moved to Virginia Beach to attend Old Dominion University. After graduating, she moved back to Northern Virginia for a sales position where she was very successful, but not thrilled with the industry. In May 2013, her mother Pat Licata, who had quickly become one of the top Realtors in the area, offered her a position within Licata Group in a marketing capacity. What a great fit!
As the marketing director of the Licata Group real estate team, she conceptualizes, executes, and gauges marketing programs and strategies in order to expand brand recognition and increase client base, reach, and company revenue. She is responsible for branding and marketing of the Licata Group through blog, website, and social media management, digital and print campaigns, and constant contact ventures. She handles every facet of marketing from concept to execution, as well as ROI.